DAE Global Directory

Webhaus

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DAE Global DIrectory


Brandhaus was commissioned by Dial An Exchange (DAE) - a timeshare exchange company - to re-design their Global Explorer book, which Brandhaus had previously designed and won an award for from the Timeshare Exchange industry.

The book itself is a 260 page directory that showcases the vast array of exciting world wide destinations DAE have on offer, while highlighting feature resorts and listings from the global continents listed. DAE wanted to follow on with the success of the original Global Explorer while expanding on the content, to offer their clients a more in-depth knowledge of the many places DAE offered to them to explore. Thus showing that as a DAE member you can explore the whole world, the ‘globe’.

Seeing as this brochure was going to be viewed and used by global clientele, Brandhaus decided the design needed to be clean, easily read while pictorially highlighting the destinations, to entice a DAE member to explore all of the amazing places available to them. Because there was a large amount of content to manage, the layout was broken up into significant continents. From here Brandhaus decided to use a range of vibrant and stimulating colours, which related to each destination and colour coded them to help separate them, so a reader can easily tell what continent they are learning about. Keeping the layout modern and clean makes it easy for any DAE member from anywhere in the world to be able to follow the flow of information from continent to continent.

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