New Branding for Paragon Builders sets them apart from their competitors.

Paragon Builders, located in northern New South Wales, employed Brandhaus to develop a corporate identity that better reflected qualities of their reputable company - ‘Paragon’.

“Every Paragon home is built with craftsmanship that reflects, captures and expresses the design intent of its architect, and the lifestyle dreams of its owner.”

With this in mind Brandhaus wanted to create a brand that is not only unique, but also has dimensional and construction qualities that communicate the company values. A rounded and handcrafted typeface was constructed and a diamond shape became the new icon of the Paragon brand. The icon was developed from the meaning of the word paragon (perfect diamond), which positions the brand through strength and excellence.

From this logotype Brandhaus developed a range of collateral, both on and offline, that reinforces the brand’s position against their competitors.

The launch of Paragon

New Branding for Paragon Builders sets them apart from their competitors.