The launch of Mercury Mobility

Brandhaus was approached by Mercury Mobility to create a total re-brand and positioning for the quickly growing mobile content company. The new identity had to be “flexible”, differentiate from competitors and also fit in seamlessly with corporate collateral.

Therefore Mercury Mobility required a corporate identity that is streamlined, modern and scalable due to it being used over a wide range of mediums. Brandhaus evolved the existing typeface to a more progressive, but still solid, handcrafted font - a versatile logotype that lends itself to the different dimensions of Mercury Mobility.

Also to help with the re-branding phase Brandhaus used the existing colours from the previous corporate identity but introduced subtle variations of these colours to bring life to the brand, this also portrays the evolution and development of Mercury Mobility as a company.

Click here to view the branding for Mercury Mobility