Taking care now and for the future.

Mrs Flannery’s (Queensland’s largest health food supermarket) commissioned Brandhaus, through their marketing agency, to revitalise their brand. Retail organic food outlets were previously a very niche market, but with the continuing push on living a healthier lifestyle, this is no longer true. Therefore Mrs Flannery’s wanted to inject new life into the look of their brand, while keeping their logo unchanged.

Looking at how the current brand was working and with the new direction Mrs Flannery’s was heading, Brandhaus created a vibrant, modern and fresh new look. This needs to communicate healthier options in nutrition and lifestyle that appeals to a younger audience. By using vibrant greens and complimentary bright colours, the brand is more vibrant and reflects what Mrs Flannery’s is all about, fresh, organic and healthy products for a healthy life.

The branding needed to recognise Mrs Flannery's as a carer of the environment and by buying products from them, the consumer would be caring for the planet. From here the ‘take care’ concept was created, which could be seen as either a plant and leaf, an apple or a heart. Each graphical theme portrays the connotations of health and well being, as well as taking care of yourself and the environment.

Taking Care now and for the future

Taking care now and for the future.