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Can Consumers Find Your Website's Content?Customers have a lot of different information sources to select from, you must therefore ensure that you're best positioned to reach as many customers as possible in ways most convenient to them. |
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Behavioral TargetingToday, the Internet plays a substantial, if not crucial, role in most people's everyday living... |
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Website Conversion RatesMost websites, maybe yours, lose over 80 percent or more visitors within a few seconds upon landing on your site... |
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Google Ranking TipsAt the latest Search Marketing Expo, Google's Matt Cutts answered a few questions... |
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Google Algorithms ChangeIn a recent interview with New York Times, Amit Singhal, in charge of Google's ranking algorithm, reveals some interesting facts about Google's ranking algorithm. |
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Search Engine Marketing (SEM) involves ongoing planning, execution, measurement and analysis of online website marketing. Webhaus offers a four stage process to achieve successful utilisation of SEM; planning and preparation, campaign implementation, monthly management and tracking, and performance observation and analysis.
Search Engine Marketing (SEM) planning and preparation involves identifying and selecting through extensive targeted research specific keyword phrases and combinations to deliver optimum results for your campaign.
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Keyword research, generation and selection
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Pay-Per-Click (PPC) campaign preparation |
Implementing a Search Engine Marketing (SEM) campaign can involve many facets; ad creative services such as genuine copyediting and copywriting, landing page development and testing, landing page integration into web analytic packages, and pay-per-click ad setup and initialisation.
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Search engine advertorial creative services
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Landing page development, testing and analytics package integration |
Monthly management and tracking forms an integral part of a successful pay-per-click campaign. Ready access to real-time costing details for current campaign adwords and integration with our analytics package can give you the versatily to track keyword(s) performance, measure and compare with organic keyword(s) performance as well as calculate, measure and optimise return on investment margins.
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Pay-Per-Click (PPC) keyword management and tracking
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PPC return on investment optimisation services |
Performance analysis is perhaps the most important tool in an online marketers arsenal. It constantly tracks website traffic, breaking it down into useful marketing information as well as providing feedback on currently operating viral or pay-per-click campaigns.
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Comprehensive and in-depth website traffic statistics and reporting
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Viral campaign and e-marketing performance analysis
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Search engine traffic and performance analysis.
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Organic Search Engine Optimisation (SEO) and PPC keyword performance comparisons with reporting |
 * Search Engine Marketing (SEM) Starting from listed price, on a per month / per keyword basis (if applicable). Price listed in Australian dollars and varies depending on individual requirements. For more information please on Search Engine Marketing (SEM) contact Webhaus on +61 7 5574 3755
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