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Can Consumers Find Your Website's Content?Customers have a lot of different information sources to select from, you must therefore ensure that you're best positioned to reach as many customers as possible in ways most convenient to them. |
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Behavioral TargetingToday, the Internet plays a substantial, if not crucial, role in most people's everyday living... |
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Website Conversion RatesMost websites, maybe yours, lose over 80 percent or more visitors within a few seconds upon landing on your site... |
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Google Ranking TipsAt the latest Search Marketing Expo, Google's Matt Cutts answered a few questions... |
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Google Algorithms ChangeIn a recent interview with New York Times, Amit Singhal, in charge of Google's ranking algorithm, reveals some interesting facts about Google's ranking algorithm. |
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Search Engine Optimisation (SEO) is the process undertaken to increase a website's rankings in the natural search results.
At Webhaus, we offer four distinct stages to represent this process; the research and analysis stage, the implementation stage, link strategies development, and ongoing Search Engine Optimisation (SEO) maintenance.
The first stage involves identifying and selecting through market research, ideal keyword phrases and combinations best suited for optimum performance with your target audience.
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Identify keyword(s) through research, list generation and selection
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Keyword(s) based page analysis reports
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The second aspect to the initial stage necessitates in-depth analysis and comparison with existing high ranked search results and your website, based on keyword(s) identified. From this analysis, recommendations are gleaned and an instructive report developed.
Stage two encompasses the implementation of stage one's recommendations, requiring robust knowledge of website architecture, programming, marketing, SEO techniques and 'ethical' standards, guidelines and proper practices as subscribed to by all search engines.
Stage three provides the option to include link building strategies into the seo process. Link building for websites is by far one of the most paramount steps required to obtain favourable rankings and can be thought of as the online version of public relations.
Increasing the number of 'recommendations' from authoritive sources such as trusted, quality websites whom also have relevant content and prestige rankings will have an influential impact on your own website's ratings. The flip-side can also have the opposite, undesirable effect of decreasing rankings so it is important to manage who recommends you as well as how and where the recommendation is made. Successful link building is a continual process that provides the opportunity for significant results online.
Lastly,
as search engines continually adjust their 'set of rules' or algorithms, and competition vying for the top search results repeatedly optimise their sites, so too must you vigilantly update and optimise your site to stay ahead. The internet is an organic environment constantly changing and its important to take steps to ensure you utilise its potential for business wholly..
* Search engine optimisation starting from listed price. Price listed in Australian dollars and varies dependent on number of keyword phrases and pages to be optimised. For more information please contact Webhaus on +61 7 5574 3755
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